For e-commerce brands from $2M to $20M
I help founders turn unclear numbers, underperforming campaigns and disconnected teams into a growth operation built to scale.
Tell me where growth feels stuck. We will look at the business, team and channels, and determine where I can help.
Brands I have worked with
Recognition
The company is spending, campaigns are running and people are busy. But growth is becoming harder, more expensive and less predictable.
Likely causes
My job is to determine which situation exists before prescribing a solution.
Diagnostic patterns
Spend works at one level, then efficiency drops as soon as the budget increases. Before blaming the channel, I look at creative volume, campaign structure, conversion and new-customer economics.
Diagnostic patterns
The dashboards look healthy, but discounting, returning customers and weak margins may be hiding unprofitable acquisition. The targets need to reflect contribution margin and new-customer value.
Diagnostic patterns
The media agency, email team and developers all report wins, yet the business misses plan. The fix is one commercial target, clear responsibilities and a weekly decision rhythm.
Likely causes
More budget exposes weak campaign architecture, limited creative volume and unclear testing rules. The account needs a structure that can absorb more spend without losing control.
Likely causes
Revenue can grow while profit and cash weaken when targets ignore margin, new-customer value and the role of promotions. The business needs one commercial view of growth.
Likely causes
When agencies, paid media, email and developers optimize separately, activity increases but ownership disappears. The team needs one goal, clear responsibilities and a weekly decision rhythm.
Channel expertise
I am a Meta specialist with hands-on experience across Google, TikTok, Pinterest, Reddit, Snapchat, Klaviyo, email and CRO. That depth lets me separate a channel problem from weak creative, poor conversion, unreliable measurement, the wrong targets or a team that needs stronger direction.
Account evidence
Selected one-month snapshots from Meta and Google accounts I have managed. These are platform-reported results from individual accounts and campaigns, not promises of future performance.
Selected campaign · One-month account snapshot
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What I do
I work above day-to-day execution. I establish the numbers and targets that matter, identify the real constraint, decide where budget should go and make clear who owns each next step. If the agency is the problem, I will say so. If the internal team needs coaching, I help lead it. If conversion, retention or measurement is the constraint, we fix that before spending more.
Ways to work together
You keep your current growth leader, team and agencies. I help them make better decisions.
A focused three-month engagement. Continue only when it remains useful.
I take responsibility for directing the complete growth function.
Best for companies that need active leadership across agencies, internal specialists, priorities and reporting.
The call is used to understand the company and determine which structure, if either, makes sense.
Book a discovery callI bring the six parts of growth into one plan so teams stop optimizing isolated metrics and start working toward the same commercial outcome.
The operating model
Know what profitable growth allows you to spend.
Know which numbers can be trusted.
Give every channel a role and clear scaling rules.
Turn more paid traffic into customers.
Increase repeat purchase and customer value.
Give teams and agencies clear goals and ownership.
A disciplined sequence
Builder credibility
Built to close tracking gaps, improve event quality, unify marketing data and help teams make decisions with greater confidence.
Visit MarvelPixel ↗Audits, competitor monitoring, citation intelligence, content workflows and reporting for the next era of brand discovery.
Visit SEOforGPT ↗Capacity
I work with no more than five companies at a time so I can remain directly involved in the decisions, teams, and numbers.
Frequently asked questions
Direct answers about fit, scope and what working together actually looks like.
That is the range where I am usually most useful because the business already has traction, people and meaningful marketing spend, but growth has become harder to direct. I have worked with companies from $1.5M to more than $250M, so larger businesses can still be a fit.
Yes. I have worked extensively with B2B companies across industries including IT providers, B2B applications, platforms, furniture, real estate and government services. The same work can be valuable when the business has a meaningful acquisition operation, an existing team or agencies and needs clearer commercial targets, channel strategy and accountability.
The advisory is built around a weekly or biweekly working session with you and the people responsible for growth. Together, we review financial planning, attribution, current performance and every active channel. We inspect and revise campaigns where needed, coach media buyers on how to optimize and scale, and build the decision-making skills your team needs to run growth more effectively after the engagement ends.
With advisory, I work alongside your existing growth leader to improve the quality of the work, channel management and decisions being made. As Fractional Head of Growth, I actively direct agencies and specialists, lead the weekly growth rhythm and take responsibility for keeping the complete plan accountable.
No. I first establish the current state of the business and determine whether what is missing is strategy, agency capability, internal leadership, reliable measurement, conversion, retention or something else. If the agency is capable, I give it clearer targets and direction. If the agency is the constraint, I explain exactly why.
We discuss your current revenue, targets, team, agencies, channels and where growth feels stuck. The goal is to understand the situation and decide whether advisory, fractional leadership or neither is the right next step. It is not a disguised sales presentation or a separate paid product.
Tell me where growth feels stuck. We will look at the business, team and channels, and determine where I can help.
Book a discovery call
Meta Ads
Google Ads
TikTok
Pinterest
Reddit
Snapchat
Klaviyo
